Articles
Creating A Reputation Management Strategy and Handling Bad Reviews
When a bad review hits your business hard you probably wish you had a plan of action in place instead of reacting. Why does a proactive vs. reactive model of reputation management pay off big time? If you are running a busy refractive ophthalmology practice whether you are a solo practitioner and a large multi-specialty comprehensive eye care facility you are going to get a bad review. How you deal with this review will determine how this affects your business. Doing absolutely nothing is a terrible approach that many groups seem ok with....
read moreHow to properly market online to Millennials written by a Millennial
You’re probably sitting there wondering what a 24 year old millennial can tell you about internet marketing and advanced strategy to help you capture your audience online. Don’t worry. I understand your doubts. However, I have been internet marketing since I was 14 without even knowing it by building my first website for my lawn mowing business. Once I got older, I realized what I was doing and found I had a passion for internet marketing. By 17 I was handling all the marketing for a restaurant, which I have established a very strong and...
read moreLASIK Advertising Initiatives for 2008: Has LASIK Become a Commodity?
Lasik Price and Lasik Pricing Related Problems Over the past ten years LASIK has become a very common form of laser vision correction. Millions of people have had successful LASIK eye surgery. More than 1 million Americans will most likely undergo LASIK surgery this year, and the majority will get improved vision. This relatively safe procedure can be very effective when provided by an experienced LASIK surgeon. With the success of this procedure has also come attempts to create the southwest airlines business model for LASIK. Although these...
read moreHearing Healthcare in Ophthalmology (Audiology)
Today, over 30 million senior-aged Americans and perhaps an equal number of baby boomers suffer from hearing loss. Hearing loss is one of the most widespread, chronic health care problems facing the aging population today. Recent studies have shown that almost 50% of the baby boomer population is experiencing significant hearing loss as much as 20 years earlier than previous generations. So what is being done to meet the needs of these patients? Are these patients getting routine hearing exams at audiology practices? Surprisingly, most of the...
read more10 Steps to Help Your Ophthalmology Practice Avoid SEO Malpractice
Search engine optimization has grown in Internet marketing importance over the last 5 years. Without a solid organic search engine optimization program practices simply miss hundreds of potential surgeries. If you are not where people are looking, you are simply not an option. It does not matter if you are targeting generation Y, generation X, or even baby boomers. They are all in need of your services and they all use the Internet by the millions. Over the last years many practices have successfully and unsuccessfully established their SEO...
read morePerception Vs Reality
Many Doctor’s and Refractive Coordinators are so swamped with the details of doing their job. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrator’s and Doctor’s preconception of these calls does not necessarily match their reality. In actuality, phones are often answered by unprepared, uninformed, unenthused and often uncaring staff. Most of us...
read moreAchieving a “Triple Double” in SEO
Aligning Responsibilities and Expectations in An Increasingly Competitive SEO World By Onur Birsen, CPA, MBA When is the search engine optimizer responsible for failure and when is it the client’s fault? Can clear lines be drawn between the borders of responsibility and when is the equation right for success? In this article, I attempt to provide some insight into these critical questions by making an analogy to a simple expression commonly used in basketball called a ”triple double”. A triple-double is defined as an individual performance in...
read morePublic Relations and Advertising, How Do They Tie Together?
Written by Doug Sims They do have a role and do fit with each together. But you have to have the right view. You can advertise all you want but there is a specific reason for public relations. If you don’t have these two fields cleared up in your mind and how they work together you are losing a lot of your public reach. Public Relations Public Relations is not only making yourself known but also is, in fact, making your “Good Works” known. If the public – prospective patients – know what you are doing in and for their community then...
read moreHow to Increase Your LASIK Consultations
Written by Doug Sims Their Fears and Concerns Versus Your Assumptions. Why wouldn’t someone who is curious about LASIK come in for a no-obligation FREE consultation? After all they have nothing to lose, right? Wrong! Read these reasons and see if you have run into these blocks. Reason #1 A Consultation is something most people would do only when they are fairly serious about having LASIK done. The problem is that at any given moment in time, only 5% – 8% of the candidates out there are at the point where they are that serious about...
read moreThe 3 C’s of Search Engine Optimization (SEO)
Written by Onur Birsen Due to the fact that search engine optimization is such a complex field, understanding what it takes to make it to the top of the search engine results can be extremely challenging. Getting lost in the countless details of search engine optimization is easy and common. In this short article, I attempt to provide a bird’s eye view of the organic SEO process with the ultimate goal of making it easier to understand for the average person with no programming knowledge. In my opinion, the easiest way to understand search...
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