Articles
Pathways For Acquiring Patients: Creating Diversity in Lasik Marketing
By Michael Dobkowski As someone heavily engaged in refractive marketing I was disheartened to realize that marketing does not drive most practice leads in the case of comprehensive practices. From a purely speculative point of view I came to realize that the three main drivers of refractive surgery volume are 1. co-management relationships, 2. Patient referrals/word of mouth and 3. Search Engine Optimization. I have concluded this over the past 5 years of working on refractive practice marketing plans and tracking all inquiries from...
read moreInternet to gain from TV ad share decline
Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search engines will undoubtedly bring practices the most potential patients from any marketing medium it is easy to see why...
read moreWebsite Design
See Your Pathways! Glacial Multimedia provides Internet solutions for businesses wishing to enhance their position via the web. We develop web sites ranging from promotional to e-commerce based to database driven. Complete design solutions Custom developed hosting solutions Internet promotional strategies Our Main Website Development Models Include: Standard HTML websites Flash websites Hybrid Flash/HTML websites E-Commerce websites Glacial Multimedia uses PHP (a programming language, which allows a web site to communicate with databases),...
read moreE-mail Marketing
Cost-Effective Communication Solutions Email campaigns are a great tool for the refractive practice to stay in touch with its patient base and additionally remind potential candidates of developments at practice level. In order to spread the word regarding the latest technologies or to simply inform patients of recent news at the practice the eyemail system can be your cost-effective messenger. This program is specific to the needs of each practice but the mailers typically are sent on a quarterly basis. By incorporating an opt-in e-mail...
read moreHosting & E-mail
Setting Your New Media Launching Platform! Utilize the Interactive Refractive hosting platform and set a platform for the future! When you choose to have your site hosted, make sure you choose a company with the experience, reliability, and support that you deserve: Interactive Refractive is here to make your web hosting as simple, affordable and as painless as possible. Fast, secure servers State-of-the-art control panel Centers hosting 100,000+ sites When you host with us, you can easily take advantage of: 4 hosting packages with...
read moreAdvertising
Identity Development – The Dawn of Your Brand! Branding is the process of creating and disseminating the brand name. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. At Glacial Multimedia we take pride in helping our clients achieve their branding goals. Starting with a thorough analysis of the business goals and the development of a logo we start to position the brand to meet its goals. Print Advertising Design...
read moreAdvertising
Identity Development – The Dawn of Your Brand! Branding is the process of creating and disseminating the brand name. A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. At Glacial Multimedia we take pride in helping our clients achieve their branding goals. Starting with a thorough analysis of the business goals and the development of a logo we start to position the brand to meet its goals. Print Advertising Design...
read moreSearch Engine Optimization in LASIK Marketing: White Hat V. Black Hat SEO in Ophthalmology
By Michael Dobkowski Choosing a credible SEO company in ophthalmology is critical to your life as a practice. The importance of this will continue to grow, as the Internet becomes the clear driver of refractive patient volume within marketing. Making a mistake on this level could land you a lawsuit or the act of getting black listed by the search engines. After several years of the ophthalmology web development companies (Ones present in industry shows) figuring out SEO, most of the legitimate companies have learned to practice white hat...
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