Public Relations and Advertising, How Do They Tie Together?
Written by Doug Sims They do have a role and do fit with each together. But you have to have the right view. You can advertise all you want but there is a specific reason for public relations. If you don’t have these two fields cleared up in your mind and how they work together you are losing a lot of your public reach. Public Relations Public Relations is not only making yourself known but also is, in fact, making your “Good Works”...
How to Increase Your LASIK Consultations
Written by Doug Sims Their Fears and Concerns Versus Your Assumptions. Why wouldn’t someone who is curious about LASIK come in for a no-obligation FREE consultation? After all they have nothing to lose, right? Wrong! Read these reasons and see if you have run into these blocks. Reason #1 A Consultation is something most people would do only when they are fairly serious about having LASIK done. The problem is that at any given moment...
The 3 C’s of Search Engine Optimization (SEO)
Written by Onur Birsen Due to the fact that search engine optimization is such a complex field, understanding what it takes to make it to the top of the search engine results can be extremely challenging. Getting lost in the countless details of search engine optimization is easy and common. In this short article, I attempt to provide a bird’s eye view of the organic SEO process with the ultimate goal of making it easier to understand...
Pathways For Acquiring Patients: Creating Diversity in Lasik Marketing
By Michael Dobkowski As someone heavily engaged in refractive marketing I was disheartened to realize that marketing does not drive most practice leads in the case of comprehensive practices. From a purely speculative point of view I came to realize that the three main drivers of refractive surgery volume are 1. co-management relationships, 2. Patient referrals/word of mouth and 3. Search Engine Optimization. I have concluded this...
Internet to gain from TV ad share decline
Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search...