Hearing Healthcare in Ophthalmology (Audiology)
Today, over 30 million senior-aged Americans and perhaps an equal number of baby boomers suffer from hearing loss. Hearing loss is one of the most widespread, chronic health care problems facing the aging population today. Recent studies have shown that almost 50% of the baby boomer population is experiencing significant hearing loss as much as 20 years earlier than previous generations. So what is being done to meet the needs of...
Perception Vs Reality
Many Doctor’s and Refractive Coordinators are so swamped with the details of doing their job. The daily level of office activity leads to the false assumption that their phones must have been answered properly to have generated such a huge volume of work. Time and again, when real calls are recorded and reviewed, we see that Administrator’s and Doctor’s preconception of these calls does not necessarily match their reality. In...
Public Relations and Advertising, How Do They Tie Together?
Written by Doug Sims They do have a role and do fit with each together. But you have to have the right view. You can advertise all you want but there is a specific reason for public relations. If you don’t have these two fields cleared up in your mind and how they work together you are losing a lot of your public reach. Public Relations Public Relations is not only making yourself known but also is, in fact, making your “Good Works”...
How to Increase Your LASIK Consultations
Written by Doug Sims Their Fears and Concerns Versus Your Assumptions. Why wouldn’t someone who is curious about LASIK come in for a no-obligation FREE consultation? After all they have nothing to lose, right? Wrong! Read these reasons and see if you have run into these blocks. Reason #1 A Consultation is something most people would do only when they are fairly serious about having LASIK done. The problem is that at any given moment...
Pathways For Acquiring Patients: Creating Diversity in Lasik Marketing
By Michael Dobkowski As someone heavily engaged in refractive marketing I was disheartened to realize that marketing does not drive most practice leads in the case of comprehensive practices. From a purely speculative point of view I came to realize that the three main drivers of refractive surgery volume are 1. co-management relationships, 2. Patient referrals/word of mouth and 3. Search Engine Optimization. I have concluded this...
Internet to gain from TV ad share decline
Understanding The Importance of Building Your Base in LASIK marketing! by Michael Dobkowski In today’s competitive refractive surgery marketplace it is time to clearly understand and implement an Internet marketing strategy that will bring your practice into the future. If this is not done your business will suffer. Working from the assumption that organic search engine optimization and pay per click advertising on search...